• Deputy Director of Marketing

    Destin-Fort Walton Beach Tourist Development Department
    Job Description
    Plans, organizes, and directs tourism advertising, promotions, creative media buying, communications and public relations, visitor services, events, and partnerships.
    •             Supervises and manages staff including, assignment, scheduling, interviewing, hiring, evaluation, training, and discipline of assigned staff.
    •             Develops and implements the annual marketing plan and budget which includes strategies for paid, owned, earned and shared media.
    •             Develops and implements strategies to advance the destination's identity, broaden awareness, and increase visibility of its programs and priorities across key audiences.
    •             Manages media procurement and oversight of media activities including securing insertion orders and monthly billing approval; develops and manages the annual media relations budget as it pertains to local, regional, national, and international media outreach initiatives.
    •             Fosters a team that will cultivate and execute new concepts, channels, and partnerships to position the organization as an innovative leader in the tourism industry.
    •             Demonstrates and communicates knowledge of product information: marketing initiatives, market research, brand strategy, and opportunities that will influence the brand.
    •             Cultivates productive working relationships with tourism partners and community entities such as local community groups, governments, attractions, events, and Chambers; acts as liaison with media and local government agencies.
    •             Creates marketing strategies that will cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media, key influencers, and partner organizations.
    •             Works with local stakeholders including hotels, attractions, restaurants, retailers, civic and service organizations regarding media familiarization tours and media missions.
    •             Analyzes campaign results and market trends; recommends changes to strategies based on analysis and feedback.
    •             Works in partnership with the agency to identify potential new opportunities and develop plans and action steps to be instituted, managed, and measured.
    •             Provides planning and leadership to marketing, communications, and visitor information staff.
    •             Prepares and present reports as needed.
    •             Performs related duties as required.
    Education, Training, and Experience: Bachelor's Degree in communications, marketing, public relations, business or related field; supplemented by five (5) years of marketing and communications strategy experience, three (3) of which are in a senior management capacity; or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. Experience managing a full-service advertising agency relationship required. Experience utilizing current social media platforms required. Demonstrated ability to effectively manage time and work independently with minimal supervision required. Experience in a destination marketing organization is preferred.
    Licenses and/or Certifications: Requires a valid driver license.
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