GENERAL STATEMENT OF JOB
Executes the sales plan for County venues to increase events, grow revenues and position Okaloosa County as a premiere meeting, event, sports and convention destination.
EXAMPLES OF WORK
• Identifies target groups, potential markets and key accounts through tradeshow participation, sales calls, lead generation services, industry related periodicals, internet research and existing accounts.
• Generates required number of prospective/qualified sales calls weekly; answers, documents, and responds to all leads and inquiries for new business.
• Negotiates, prepares and issues proposals/contracts of potential clients; enters data and utilizes booking software to determine meeting space availability.
• Ensures all client/account information is relayed accurately and timely to event, and food and beverage staff.
• Maintains databases of potential business, inquiries and lost business.
• Prepares reports and communicates sales statistics with team.
• Attends and participates in organized sales blitzes, national and international conventions, tradeshows and any industry related organization meetings/networking opportunities.
• Maintains contact with existing key accounts.
• Assists in developing sales tactics and displays.
• Schedules, plans and acts as host during familiarization tours for meeting planners and the tourism industry.
• Works with supervisor and marketing team to update marketing tools and strategies.
• Establishes and maintains relationships with lodging facilities, attractions and restaurants to ensure availability for groups utilizing County venues.
• Performs other duties as assigned.
MINIMUM QUALIFICATIONS
Education, Training, and Experience: Associate’s degree in Marketing, Business Management, Communications, or closely related field, supplemented by a minimum of two (2) years of progressively responsible experience in event sales, to include demonstrated creativity and resourcefulness in presentation, promotion and sales; or an equivalent combination of education, training and experience which provides the required knowledge, skills and abilities. Experience with automated booking or event management software is preferred. Experience in a governmental organization, destination-marketing organization, or convention center is preferred.
Licenses and/or Certifications: Requires a valid driver license.
