The Community Perspectives Committee will have its January meeting this Thursday, Jan. 10th from 8:00am to 9:00am at the FWB Chamber. Our speaker will be Jennifer Adams, Director of the Emerald Coast Convention and Visitors Bureau.
Jennifer Adams began serving as the director of the Emerald Coast Convention & Visitor’s Bureau, which encompasses the Emerald Coast Convention Center, Emerald Coast Visitors Centers, Emerald Coast Film Commission, and the overall marketing of the destination, in September 2017. A classically-trained ballerina originally from Boston, Massachusetts, persistence, dedication, creativity and a strong ability to lead has made her a marketing powerhouse throughout her nearly 25-year career.
Having worked on both the destination and marketing agency sides of the house, Adams brings a unique perspective to her position. Further still, much of her experience in tourism marketing took place right here in Northwest Florida, having most recently served as executive director of the Gulf County Tourism Development Council & Film Commission. In addition, she served as the marketing director of the South Walton Tourism Development Council, as well as the Seaside Community director of sales & marketing. Notably, in the latter position, Adams was responsible for selling Seaside as the primary filming location of the major motion picture The Truman Show, starring Jim Carrey and Ed Harris.
Adams is also involved in many organizations that support destination marketing and tourism in the state of Florida. She is a current member of Destination Marketing Association International (DMAI), as well as the Florida Association of Destination Marketing Organizations (FADMO). She also serves on the Global Media Committee of Visit Florida and is the current chair of the Northwest Florida Tourism Council.
I hope you will put it on your calendar to join us and I look forward to seeing you all at our first Community Perspectives meeting of the year!