Hot Spotz Calendar

The Hot Spotz Calendar is an interactive printed souvenir for visitors. The printed product is a calendar and a magazine all in one book with detachable postcards on the back cover. The product includes an area map, coupons, index listings, regular pages of advertising, and a series of QR codes. The QR codes take visitors online to vendor websites, schedules of events, landing pages for ticket purchases, and promotional videos about the destination.

QR code usage will allow Hot Spotz to collect data. The data will be used to send digital advertisements and marketing content to visitor’s smartphones for at least 4 days after QR code usage! The product is an example of how print and digital marketing can come together and create effective results.